The impact that social media has to business is a fact that cannot be ignored in this day and age. Through social media businesses are able to, among other things, create an active online presence and reach out to their customers in a more personal level on a daily basis. This is why more and more businesses these days continue to find effective ways to increase social media followers. They know that a wide social media reach can help their business grow in many aspects. Through the effective use of social media marketing, a company, especially one that is just starting to reach out to their target market, can engage with their customers faster and more efficiently.